The Digital Marketing course by Edureka is curated by top industry experts and will help you in gaining expertise in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics. This Digital Marketing certification training is a gateway towards your career as a Digital Marketing professional. This Digital Marketing training is live, instructor-led, and helps you master key aspects of marketing, with hands-on working on various tools and technologies which in turn helps you become a certified Digital Marketer.
Digital Marketing Curriculum
Introduction to Digital Marketing
Learning Objective: In this module, you will learn about different aspects of Digital Marketing and
how they come together in a cohesive and effective Digital Marketing plan.
Topics:
What is digital marketing?
Evolution of digital marketing
Creating customer personas
Core concepts of digital marketing
Digital marketing lexicon and metrics
Hands-On/Demo:
Create a Customer Persona
SEO 1: Keyword Planning and On-Page Optimization
Learning Objective:In this module, you will learn the science behind SEO and how to drive organic
traffic to your website, along with how to do keyword research using tools and On-Page optimization.
Topics:
Importance of search digital
Sources of traffic to your site
Product discovery and how search engines work
What is SEO?
Keywords planning and best practices
Keyword research tools
On-page optimization (optimizing text, optimizing images using meta tags, URL structure,
redirects, handling duplicate content, and more)
Hands-On/Demo:
SEO – Keyword Planning
SEO 2: Off-Page Optimization
SEO 2: Off-Page Optimization
Learning Objective:: In this module, you will learn how to drive traffic to your website using Off-Page
SEO techniques using tools such as Moz, SEOptimer, Google Search Console and more.
Topics:
What is Off-page SEO?
Off-site Link Building techniques
Google Search Console and Bing Webmaster Tool to improve off-page optimization
SEOptimer tool to track keyword rankings and link building outreach
Website design best practices for SEO
Hands-On/Demo:
MOZ SEO Tool, Google Search Console, Bing Webmaster, and SEOptimer
Search Engine Marketing: Google Ads
Learning Objective: In this module, you will learn how to increase the visibility of your website using
paid advertising.
Topics:
Introduction to Google Search Ads
Sources for paid traffic
Creating ads in Google Ads
Display advertising
Creating and managing your ad campaign
Hands-On/Demo:
Google Ads
Email Marketing
Learning Objective: In this module, you will learn the importance of Email Marketing and how it can
be leveraged to improve sales of your business, along with a demo of Mailchimp.
Topics:
Introduction to email marketing
Email marketing cycle
Building email list
Creating a lead magnet
Setting up a squeeze page
Tackling spam
Effective content strategies
Tips to improve conversion
Hands-On/Demo:
MailChimp
Affiliate Marketing(Self-Paced)
Learning Objective: In this module, you will learn how you can increase traffic to your website
through various Affiliate Marketing techniques.
Topics:
Introduction to Affiliate marketing
How Affiliate Marketing Works
Major Affiliate Marketing channels
How to set up and run Affiliate Marketing as a merchant/affiliate
Hands-On/Demo:
Amazon Associates
Social Media Marketing 1: Facebook and Instagram
Learning Objective:In this module, you will learn how to leverage Facebook and Instagram to gain
organic traffic to your website, and how to run paid ads on these platforms.
Topics:
Introduction to Facebook and Instagram
Creating a business profile on Facebook and Instagram
Best Practices for organic marketing on Facebook and Instagram
Creating paid ad campaigns on Facebook and Instagram
Hands-On/Demo:
Facebook Ads Manager
Social Media Marketing 2: YouTube
Learning Objective:In this module, you will learn how to use the best video marketing platform,
YouTube, to boost your Digital Marketing strategy
Topics:
Introduction to YouTube
Creating a channel on YouTube
Best practices for YouTube channel
Different types of videos
Creating paid ad campaigns on YouTube
YouTube ad formats
Hands-On/Demo:
YouTube Ads
Social Media Marketing 2: Twitter and LinkedIn
Learning Objective:In this module, you will learn how to leverage Twitter, the most popular
microblogging site, to build your brand. In addition to this, we will cover how LinkedIn can be used to
grow connections, generate leads, and become a thought leader.
Topics:
Introduction to Twitter and LinkedIn
Creating profiles on Twitter and LinkedIn
Best Practices for Twitter and LinkedIn
Creating paid ad campaigns on Twitter and LinkedIn
Hands-On/Demo:
Twitter and LinkedIn Ads
Mastering Google Analytics 1
Learning Objective: In this module, you will learn the basics of Google Analytics, the importance of
various dimensions and metrics and how they can impact your website, followed by how to set up
goals and tracking website performance.
Topics:
Introduction to Google Analytics
Using Google Analytics to understand visitor behavior
Introduction to Landing Pages
Using Unbounce to create an effective landing page
Conversions and Goals
Ecommerce Analytics
Multichannel Funnels
Tracking website performance using Google Analytics
Tracking form submissions and clicks using events
Optimizing the overall campaign performance
Hands-On:
Google Analytics
Mastering Google Analytics 2
Learning Objective: In this module, you will learn how to maximize your revenues using funnels and
analytics.Topics:
Introduction to Enhanced Ecommerce in Google Analytics
Learning from your competitors
Using tools for competitive analysis
Hands-On/Demo:
Google Analytics
Creating an Integrated Digital Marketing Campaign(Self-Paced)
Learning Objective:In this module, you will learn how to create an integrated digital marketing
campaign by mitigating the most common challenges faced by marketers.Topics:
Importance of integrated digital marketing campaigns
Challenges in integrated digital marketing
Integrated digital marketing strategies
Examples of integrated digital marketing campaigns
Digital Marketing Project
What are the system requirements for our Digital Marketing
Course?
Any computer with 3 GB RAM and a processor better than Core-2 duo
How will I execute the practicals?
The following tools will be used to execute practicals in this course. We will demonstrate how to
access and work with each of these tools during the live classes and also provide step-by-step
guidance in the course material, which will be available to you on the LMS.
Google Analytics
Google Search Console
Google Ads
Google Keyword Planner
Soovle – Keyword research
Moz Tool
HubSpot customer persona creator
Mailchimp – Email marketing
Unbounce – Landing Pages
SEMRush – Competitive intelligence
Facebook Ads
YouTube Ads
LinkedIn Ads
Instagram Ads
Twitter Ads
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Which Case Studies will be part of this course?
In each session, learners will learn one aspect of Digital Marketing. After the sessions, they will be
given a case study, scenario, or task related to that topic to create a Digital Marketing plan. For
example, after we cover social media, learners will select appropriate social media channel for the
given scenario and create a strategy for targeting that channel.
Which Project will be part of this course?
The final certification project will involve creation of a complete digital marketing plan for one of the
Edureka courses. You will use the tools and techniques used in the course to develop the plan, which
will include everything from SEO and search engine marketing to social media and email marketing
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